This week, Joe Baker, our Principal Editorial Analyst, took the time to tell me more about his growth and experience throughout his time at FXC Intelligence so far.  

Tell us about your journey at FXC so far? 

I first joined FXC in 2022 as a copywriter, but my job title has now shifted to Editorial Analyst. The company has changed quite a bit since I first joined, with plenty of new joiners and a move to an even nicer office! 

Over the last few years, I’ve learned a lot and worked on some projects I didn’t think I’d be capable of doing before I moved here. 

 Describe your typical workday? 

I usually put a big chunk of the day towards writing content and creating graphics for FXC’s weekly newsletter, which is very well-known and highly regarded in the cross-border payments space. We include everything from in-depth reports, shortform analysis pieces and interviews with C-suite executives working for some of the biggest banks and payments companies in the world. 

If I’m not working on newsletter stuff, I’m heading up content for our sister website FXcompared; conducting SEO research to discover new target keywords; collecting and analysing data for use in our reports or internal operations; or delivering editorial support on other projects. 

I also contribute to reports that we research, write and deliver data for on behalf of some of our clients – a fairly new and exciting area for the company. 

Which of your responsibilities has the biggest impact on FXC as a company? 

On a weekly “what matters most’ basis, it’s definitely delivering the newsletter, particularly on a Thursday (schedule day). Making sure each version is titled correctly and goes out at the exact right time with all the data points correct is nerve-wracking but exhilarating at the same time! 

On a more macro level, the work I’ve done in SEO and audience analysis has helped me understand what makes our audience tick and what content resonates with them. This work has enabled me to write articles that rank higher on Google for a longer period of time, meaning they continue to bring in a steady stream of leads to our commercial team. 

What’s the most rewarding part of your job? 

It is very rewarding when I see that the hours of work I’ve put into researching and writing something can translate into high readership, clickthrough rate and leads. That makes me want to deliver more content that has those key qualities of being (1) unique (2) more thoroughly researched than any other outlet and (3) adding genuine value for our readers. 

What’s the biggest challenge you face in your role?

Writing the more in-depth reports can often be a challenge, particularly when I’m sourcing a lot of the data myself or having to work with other stakeholders in the company or external interviewees. 

Many of the reports we work on require us to analyse large datasets and pull out the key data that cuts through the rest of the noise. This can be time-consuming, but also really satisfying when it pays off. 

What’s been your favourite social at FXC so far? 

I’m a real foodie, so I’ve particularly enjoyed the two Ready, Steady, Cook challenges we’ve done in the past with Jenius Social (I actually wrote about one of them here). 

We split into teams and then had 90 minutes to conceive and cook the best dish from a selection of ingredients – quite a challenge, but great fun and really good for building connections with staff members I don’t usually work with.